Google Penguin: Article Marketing and Article Submission

Google Penguin has actually made post marketing and post submission much more important than it was in the past. Google’s Penguin upgrade is looking for more range in backlink sources, anchor text and landing pages, and efficient post writing and submission can accomplish all three. Here’s how.1.

Google Penguin Update and Backlink Sources

What to Avoid

The Google Penguin update will penalize websites whose backlinks are mainly from the same source. For example, those whose backlinks all come from EzineArticles will find their ranking has actually dropped. Those whose links originate from exclusively multiple Craigslist advertisements, Yahoo Responses posts or basically the same publications will experience the same.Some have composed that Google Penguin is completion of post marketing, but they stop working to see the bigger photo. Sure, it’s the end of article marketing if our submissions are all to the very same directory, such as EzineArticles or GoArticles. Some people have actually paid a subscription fee for their submission sites and feel all their articles must be sent to that site. Bad move!Positive Action If you do that post-Penguin, then your ranking will drop! To avoid that, you should write numerous short articles and submit them to several short article directories. If the bulk of your backlinks are from one post directory then Google will downgrade their benefit. In order to prevent this you should generate backlinks from your published posts, not only from as many different short article directories as possible, but also from other kinds of publication, such as ezines, blog sites and PDF directories.Not only that, however use your web page URL to address questions on the numerous ‘Question’ websites, to become associated with forums, and even to advertise your services on Craigslist. Usage web directory sites- even free directory sites- to offer you more backlinks.2. Significance of Anchor Text in Article Marketing Exactly what to Prevent Never forget that Google’s fundamental dedication is to those that utilize it as online search engine

to find info- that is Google’s raison d’être, and those that forget that will suffer. It is

not the AdSense users and not the AdWords marketer, however those looking for information that are Google’s customers.Google understands that its users do not wish to see’ Click on this link ‘or any other text on each link they discover. Part of the intent of the Penguin update is to promote variety in anchor text to Google users, so that those

looking for info has a variety of HTML linked text they can click on- and not just range, however useful, so the anchor text need to show the landing page to which they will be sent.Positive Action You ought to as varied anchor text as you can. Just utilizing your web page name or’ Click Here’ will not do. Attempt using anchor text associating with your content. For instance, the anchor text in the Author’s resource area of this short article might be ‘Google Penguin, ” short article marketing,’ and’ article submission’ if submitted to three different backlink sources.Even if you are submitting the exact same short article to numerous publications, you can a minimum of change the anchor text for each one, and as you will discover, also the landing page connected to that anchor text.3. Numerous Landing Pages in Article Submission Exactly what to Avoid Another element of the Google Penguin upgrade is that of landing pages.

There is a propensity for numerous webmasters to promote only their House Page. Google thinks its clients would take advantage of having access to all pages within a website, or at least more than simply one in the beginning click!For that reason, those websites that typically promote only one page will be most likely

to suffer in ranking. Although Google ranks just specific pages, their listing position for any search term is influenced by the quality of the website as a whole. If only one page on that site is being promoted, Google will be likely to list that page below comparable pages on sites with numerous pages with backlinks. Positive Action Promote several of your more crucial web pages on any one website. Do not focus primarily on one page. Analysis has the tendency to suggest that if 50% of your backlinks in your article marketing are to your Web page, and the rest spilt in between other pages on the site, then you must prevent this element of the Google Penguin update.Summary In order to prevent the down-ranking that lots of have experienced with the Google Penguin Update, your post marketing projects need to a) include

post submission to numerous publication types, b )use multiple types of anchor text in links, and c) direct these links to a number of landing pages and not just your House Page.Article marketing and short article submission are still very effective ways of obtaining high listing positions, but they need to be used wisely and not with the Google Penguin upgrade in mind, however with Google’s customers in mind.< div id=" article-resource" >

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