Over-Optimization and the Google Sandbox

Over-Optimization and the Google Sandbox

So you put a lot of work into producing a really terrific site only to find that noone can find it and Google does not rank your site extremely highly. You hear about a thing called “search engine optimization” and decide to offer it a try. Before you go including your keywords to every element of your pages and developing links any method you can, take an action back and advise yourself of the old stating, “sometimes less is more”.

Seo, or SEO, has truly removed over the last 5 years as a growing number of fledgling webmasters have produced websites, just to discover that noone comes to visit. As they search around for methods to get more visitors, the majority of them quickly find resources on the best ways to enhance a web page for the search engines and go right to work spraying keywords everywhere and building links from any place they can get them.

This causes problems for a search engine since, lets admit it, you are trying to control the search results and they are trying to avoid being manipulated. After all, simply since YOU think your site is a fantastic resource on a topic doesn’t indicate that it is. Google has currently changed for the web designer that is over-optimizing their website, and its called the Google “sandbox”. The sandbox is a name that disgruntled webmasters have offered to the scenario where a new site that must rank well for a keyword is nowhere to be found in the rankings, only to all of a sudden appear one day numerous months down the roadway. What is this sandbox effect and exactly what could trigger it?

My theory is that the “sandbox” is actually more of a “trustbox”, suggesting that Google takes a look at numerous qualities of your website to determine if you are attempting to control the search rankings. The most apparent, and the twp traps that most starting web designers fall into, I believe, is over-optimizing your on-page content and structure too many poor quality links too quickly.

I think that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously fast link building. When you journey the filter, youre put in the holding cell (” sandbox”), since Google presumes you of attempting to manipulate the results. I also believe that the tolerance for over-optimization varies based on the market, so spammy markets such as pharmaceutical drugs are even more conscious over-optimization than a lot of. That can trigger some discouragement by lots of who are wishing to find fast success, because those industries are already competitive enough that you REQUIRED highly enhanced content and lots of links to potentially complete for top rankings, but you cant do it too quickly or you will be sandboxed.

At a recent WebmasterWorld conference, Matt Cutts from Google stated that there truly wasn’t a “sandbox”, but “the algorithm may affect some sites, under some situations, in a method that a webmaster would perceive as being sandboxed.” This means that avoiding the sandbox is simply a matter of optimizing your site without tripping the filters in Googles algorithm.

Ask yourself these questions to avoid over-optimization charges:

– Is your title a single target keyword phrase and absolutely nothing else?
– Is your keyword phrase found in several of the following locations: title, header, subheaders, bold or italicized words?
– Does the page read in a different way that you would normally speak?
– Are you in a competitive industry that is often visited by spammers?
– Have you obtained a big number of low PageRank links rapidly?
– Do you have few high PageRank (6+) links indicating your website?

In summary, the existing theory about Googles “sandbox” is that it is really more like a holding cell where the Google “cops” keep your site when it is thought of possibly aiming to control the search engine result. As the domain ages, the majority of sites ultimately acquire enough “trust” to leave the sandbox and immediately begin ranking where they usually would. Bear in mind that Google is not by hand ranking every site – in the end it is simply a computer system algorithm and those who are able to score well in Googles algorithm WITHOUT tripping any filters will achieve top rankings and benefit one of the most.

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